Our Family

Our Impact

As of 2024, 76.5% of GranMade Artisans reported being satisfied with their compensation
98% of GranMade Artisans feel they are learning new techniques and growing their skills.
100% of GranMade Artisans reported that working for GranMade improves their well-being and makes better use of their time and energy.
100% said they are likely to recommend GranMade to peers, relatives, or anyone in need of work.

GranMade’s Theory of Change

50+ middle and old-aged women artisans employed.
36,568+ hours spent on strengthening our community.
468+ happy customers, feeling the warmth.

Vision

Empower middle-aged and elderly underprivileged women with meaningful work, financial stability, and social inclusion, ensuring they live their later years with dignity and purpose.

Inputs

Premium quality fabrics, yarns, and wool.
Training programs for women artisans.
A Modern, trending design language.
Flexible work-from- home opportunities.
Community support and resources.

Activities

Field visits to identify and recruit middle-aged and elderly women residing in underprivileged parts of Delhi.
Provide extensive training in age-old handmade techniques by industry professionals.
Regular group discussions and creation of a safe space to understand work barriers and facilitate a supportive work-from-home environment.
Flexible work-from- home opportunities.
Create multiple platforms to market and sell their handmade products.

Outputs

Skilled women artisans producing premium- quality products.
Enhanced social inclusion and community support.
Access to a sustainable income through product sales. 10-30% of each product goes back to the artisan, omitting any form of middle-man commission and ensuring parity. Increased financial independence among the artisans.

Outcome

Short-term: Improved skills and immediate income for women artisans (10-30% of product MRP).
Medium-term: Enhanced financial stability and self- esteem.
Long-term: Economic independence and reduced social discrimination. A better sense of being.

Impact

A transformative change in the lives of middle-aged and elderly underprivileged women, leading to their empowerment and ensuring they live their later years with dignity and purpose.

Who are we?

We are dedicated to empowering middle-aged and elderly underprivileged women. HelpAge India highlights that most elderly Indian women face financial insecurity, lack employment opportunities, and suffer from social discrimination. Over 50% have never been employed, and 66% do not own any assets.

We work with middle-aged and older women, providing them with opportunities to work from home. This not only offers financial stability and a sense of purpose but also fosters social inclusion. Ensuring women start working early in life is crucial to prevent hardships later, equipping them with skills, savings, and confidence for a secure future. At GranMade, our mission goes beyond creating beautiful products; we aim to transform lives, offering dignity and empowerment to our artisans.