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Handmade with Love

Accessorising Life.

Welcome to GranMade: where creativity blooms, women's empowerment shines, and love is handcrafted in India! Each GranMade product is a living memory, a cherished symbol of nostalgia. Our inspiration? The loving grandmas of India, whose warm embrace and affectionate care shape our fondest childhood memories.

GranMade, as the name suggests, sells home and fashion accessories created by the loving grandmas of India. We are a social enterprise committed to making a difference with our one-of-its-kind ethical business model. Our artisans comprise middle-aged and elderly women residing in underprivileged areas of Delhi NCR. Our mission is to create a beautiful harmony- a world where creativity meets sustainability, and where our artisans find a better sense of being.

GranMade, as the name suggests, sells home and fashion accessories created by the loving grandmas of India...

Meet Our Artisans

  • Rekha Didi

  • Pushpa Didi

  • Rani Didi

  • Rehana Didi

  • Bhishila Didi

  • Sangeeta Didi

  • Manisha Didi

  • Lakshmi Didi

  • Leela Didi

  • Usha Didi

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Customer Reviews

  • Custom-made Sunflower Baby Knitwear Set

    Thank you Rachita .. this whole set is love..even the embroidery on the booties is so intricate and beautiful. Such a great work you did. Also very happy with the way you went out of the way to get me the exact colour that I wanted for this dress. Absolutely fabulous work👏

    Ritika, Delhi
  • GranMade Bookmarks and Heart Charms

    GranMade: A treasure trove for gifting and personal touches!

    GranMade has become my one-stop shop for finding unique and meaningful gifts, as well as charming additions to my home and personal collection.

    Niti, Noida
  • GranMade Knitwear

    The woollen socks and booties my late grandmother knitted for me are like precious tokens I remember her by. But sadly, they don't fit me anymore. My joy at discovering GranMade, then, knew no bounds and come winters, the hand-knitted beanies, socks, and scarves by these loving grandmas are what I'll turn to.

    LBB Delhi, 2020
  • Light Blue Classic Hand-knit Beanie

    This one is special.

    Woollen accessories hand knitted from grandmas across the country

    @mirzasaniar, Sania Mirza for #SanDesi #SupportSmallBy Sania
  • Blue Hand-knit Socks

    I took a while to try them as the package was unopened for few days due to the current safety precautions and then it was ta da..

    Jeena, Karnataka

80%

Elderly Indian women are financially dependent on others for their day to day means. 69% older women in India don’t own any assets (such as vehicle, property)

45%

of elderly Indian women admitted to being mistreated or harassed by their own family members or relatives.

It only gets worse for older Indian women belonging to weaker economic backgrounds…The will to work. 

70%

of the older women have reported a lack of adequate and accessible employment opportunities. 

32%

older women want work till as long as possible.